5/24/2023 0 Comments Hoagie haven“I’ve had friends from New Jersey flying to Denver to visit stop by Wawa and get me several Italian hoagies with lettuce, tomato, onion, salt, pepper, oregano, oil and vinegar and bring them on the plane,” he says. And aside from adding meats, cheeses or bacon, customization doesn’t cost extra.ĭespite his change in locale, hoagie fan Harris still finds a way to take advantage of that customization. “It really gets down to a tremendous amount of variety and choices and tremendous value for our customers.” Prices vary by location, with an Internet search showing prices ranging from $2.89 for a cold junior hoagie to $13.99 for a 2-foot hoagie. “The customization is a hallmark of our offer,” Bruce says. Italian and Turkey are the most commonly sought-after hoagies. Customer also can decide whether to toast their hoagies. They are available in four sizes, with six varieties of cheese and 22 other top- pings. “Our goal is to simplify our customers’ lives, so they know they can come for a quick, quality product around the clock, and it’s consistently the same every time,” says category manager Amanda Matyok.īruce says, “Like most of our key product lines at Wawa, built-to-order started as a result of our general managers responding to customer requests on how we can make their lives easier.” There are 39 base hoagies (including breakfast), according to the Wawa website. In 1977, Wawa evolved to a built-to-order model, keeping a few premades in the express case for grab-and-go convenience.Īnd built-to-order is available around the clock, with only a few of the chain’s stores not open 24 hours. Wawa embraced the hoagie in the early 1970s, with the first hoagies kept on hand as premade sandwiches. That appeal has expanded into a sort of hoagie culture throughout the East Coast. The sandwich’s appeal seems to stem from the fresh ingredients, the availability of customization, the company’s willingness to experiment and the technology that facilitates ordering. Unlike Mom, Wawa churns out about 70 million of the hoagies annually. “It’s like eating the sandwiches that Mom would make better than anyone.” “I go to the East Coast every summer, and I make it a point to go to Wawa at least twice while I’m there, if not more! It’s always part of the schedule,” she says.
0 Comments
Leave a Reply. |